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How to Utilize Instagram Features to Grow Your Brand?

How to Utilize Instagram Features to Grow Your Brand

Nowadays, Instagram has become a go-to place for marketing. With billions of users on Instagram, it is an excellent opportunity for brands to advertise their products or services. Particularly its distinct features like Instagram Stories, Instagram Reels, Instagram Live, Paid Ads, etc., are an added advantage to brands. Especially the most recent feature launched by Instagram in the year 2020 is Reels.

Since its launch, it has attracted several users to explore this platform. Some users even buy instagram reels views to experience instant reach and popularity. If you are a business owner who wants to grow and develop your brand, then Instagram is the right place. In this article, you will learn how to leverage these Instagram features to attain your brand goals effectively.

The Evolution of Instagram Features

Instagram started its journey in the year 2010. Initially, Instagram was launched as an application just for featuring photographs. But today, the app has evolved and become a powerful social media platform.

The core idea of Instagram hasn’t changed, but the impact it has created over the years is tremendous. Starting from sponsored ads launched in 2013 to Instagram Reels in 2020, every Instagram feature has had a significant influence on people. Read further to learn how to leverage these Instagram features to grow your brand.

3 Instagram Features that You Should Use Today

As a marketer, it is vital to be aware of the most popular features of Instagram. As Instagram constantly rolls out updates and features, make use of every feature possible to grow your brand.

Instagram Story

Starting with the most used feature of Instagram called “Instagram Stories.” Instagram launched this feature in the year 2016. It allows you to post photos and videos. Another exciting fact about it is that the story you upload will disappear after 24 hours. A business can leverage this story feature for several reasons. Such as

  • Making announcements.
  • Interacting with your followers.
  • Provide engaging content.
  • Post behind the scenes.
  • Make boomerang videos.
  • Showcase your products etc.

Furthermore, to make the story more appealing and exciting, Instagram provides additional options. That includes the following.

  • Music Library
  • Stickers
  • Filters
  • Polls
  • Quizzes
  • Swipe-ups
  • Countdowns and a lot more.

Instagram Reels

Instagram recently launched a feature called “Instagram Reels.” As soon as it got launched, many users showed interest in it. In addition, users even indulged themselves by creating fun and exciting reels. It helped them take a creative approach on Instagram. Some users went one step forward and started to buy instagram reels likes as it aided them in growing their business in no time. Also, this Instagram feature allows users to add

  • Trending Music.
  • Engaging stickers.
  • Colorful effects.
  • Detailed captions.
  • Relevant hashtags, etc., to make the Reels videos more interesting.

Reels are a great way to reach users who are not your non-followers. But make sure you stay updated with all the latest trends and be on track to enhance your business.

Instagram Paid Ads

Another great feature of Instagram that you can use to grow your business is Paid ads. It allows you to gain new customers and create brand awareness. But how? It will enable you to display ads to a specific group of people. Isn’t that amazing? Unlike traditional marketing methods, you can target audiences using this feature. You can do the targeting based on specific metrics. Such as

  • Age
  • Gender
  • Device Type
  • Locality
  • User Interest
  • History of Interaction etc.

For instance, Instagram provides users with N number of ad forms. You can choose the suitable one based on your business goals and objectives. For example, if you want your ads to be in the form of stories or feed posts, you can choose that. Also, these paid ads need no significant investments. All you have to do is start with a minimal amount and increase your budget based on the success of your previous campaigns. That is it.

Wrapping Up

Instagram provides users with so many professional tools and features. Growing your business is a walk in the park if you utilize as many Instagram features as possible. From a mere sticker to paid ads, all these Instagram features are available for users worldwide. There are no restrictions. Henceforth if Instagram is a part of your social media marketing strategy, then make sure to use all the Instagram features to see effective growth in your business.